Weis Markets to introduce Nutri-Facts

Weis Markets announced its new shelf tag program, Nutri-Facts. Customers will see brightly-colored icons on pricing tags to help them easily identify the foods that meet their unique health and lifestyle needs.

“Weis Markets is committed to helping our customers live well. We can accomplish this goal by providing tools and resources on healthy eating and simplifying the process of finding nutritious foods in our stores,” said Beth Stark, Manager of Lifestyle Initiatives for Weis Markets. “Our Nutri-Facts program is designed to provide a snapshot of food products so that at a glance, a customer can determine if its nutrition or lifestyle profile fits their individual needs and the needs of their family.”

Using U.S. Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA) guidelines, the Weis Dietitians developed Nutri-Facts icons that include popular dietary and health identifiers that are in demand by customers, including organic, gluten free, whole grain, carb conscious, heart healthy, vegan, no added sugar, low sodium, vegan and more.

The Weis Dietitian team also recently launched its Fresh for You and Superfoods programs. The Superfoods program highlights nutrient-rich foods that naturally contain significant amounts of vitamins, minerals and antioxidants.