Save-A-Lot to revamp the weekly ads

Eric Claus, CEO of Save-A-Lot detailed some initiatives designed to boost sales at the limited assortment discounter.

One of the strategies will be to revamp the Save-A-Lot Weekly Ad Circulars including changes in content, cadence and timing of this ads.
The new Save-A-Lot weekly ad will make a stronger price impression on customers while emphasizing the differentiating fresh departments.

Other changes will encourage shoppers to increase the number of units they purchase on each trip, with a goal of increasing basket size.

The grocery retailer will offer one or two national brands, and make the stores a place where customers can make a complete shop.

Instacart to deliver Food Lion groceries in Charlotte

The agreement between Food Lion and Instacart is the first between these two companies and it's the Food Lion's debut on online shopping and home delivery. This new service will allow customers to order and receive their groceries in as little as an hour.

"As part of our ongoing commitment to making grocery shopping easy, Food Lion is proud to partner with Instacart in the Charlotte market," said Keith Nicks, vice president of customer engagement at Food Lion. "Through Instacart's speedy delivery service, our customers can enjoy fresh, quality groceries at the affordable prices they expect from Food Lion, now at the convenience of their doorstep."

Shoppers in the delivery area, which include the Charlotte, N.C., zip codes 28202, 28203, 28204, 28205, 28207, 28209, 28210 and 28211, can shop using Food Lion's website at www.foodlion.com/homedelivery or the Instacart app.

Additionally, by linking their personal MVP cards to their Instacart accounts, Food Lion customers can continue to take advantage of Food Lion's weekly savings specials, including MVP discounts. Food Lion customers using Instacart for the first time will receive their first home delivery fee for free.

How to order on Instacart?

Customers can visit www.foodlion.com/homedelivery or open the Instacart mobile app on their iPhone or Android device, enter their zip code and Food Lion store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

Instacart also offers deliveries to the Orange County customers in California.

Food Lion is based in Salisbury, N.C., has more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 65,000 associates.