Hy-Vee sources all seafood from sustainable sources

Hy-Vee achieved 100 Percent of Grocery Store’s Fresh and Private Label Frozen Seafood Now Comes from Responsible Sources.

In 2011, Hy-Vee committed to procuring its fresh and frozen seafood from environmentally responsible sources by the end of 2015.

Hy-Vee’s intent is to sell high-quality seafood that is not only safe for consumption but also harvested or raised in a manner that provides for its long-term viability while minimizing damage to the environment and other sea life. To follow through on those commitments, Hy-Vee chose to transition all of its fresh and private label farmed salmon to responsible sources rated Yellow or Green by Monterey Bay Aquarium’s Seafood Watch Program, and supplement those options with wild Alaskan salmon.

“When you purchase Hy-Vee seafood, you are supporting best practices that will help ensure a healthy supply of seafood for generations to come,” said Greg Frampton, Hy-Vee’s vice president of meat and seafood operations. “Hy-Vee’s sustainability mission is to protect ocean resources and do business in a manner that promotes the well-being of our customers, employees, communities and the global environment.”

In 2016, Hy-Vee will expand its Responsible Choice Seafood Program to include other seafood categories, including shelf-stable tuna and sushi. With these additions, its 240 grocery stores can continue to maximize their impact on conservation and lessen their impact on the environment.

Hy-Vee is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually.