Target’s Market Pantry brand has become the go-to for busy guests and their families. The Market Pantry line offers every food product found on a grocery list, with trustworthy ingredients and affordable prices. In the 15 years since it first landed on the shelves, Market Pantry has grown into Target’s largest owned food brand, and one of our 10 owned brands that bring in $1 billion or more in annual sales.
“Turns out, guests loved Market Pantry’s great taste, quality and low prices, but they thought the packaging designs fell a little flat,” says Amanda Irish, vice president merchandise manager, Owned Brands. “Target’s known for great design, but the current, generic look and feel of Market Pantry just wasn’t reflecting that.”
The new look incorporates bright colors against a consistent red and white base, and varied background patterns that can be customized to fit packages of all sizes and shapes.
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