A new Hispanic Grocery Store format - Fresco y Más

At a Winn-Dixie store in Hialeah, Florida, the retailer had unveiled a new Hispanic brand name - Fresco y Más.

Fresco y Más has been tailored to provide the products and services that meet the needs of the community, "while continuing to offer great value, stunning quality food and service with personality."

“Winn-Dixie opened its first store in Hialeah in 1958, and this community has been important to us for many years," Ian McLeod, president and CEO of Southeastern, said in a statement. "

“Fresco y Más offers an expanded Hispanic product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina — everything that our customers told us is important to them,” he added.

Fresco y Más grocery supermarket services:
- A full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh cut meats to better serve the customers.
- A café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
- A new “Cocina” offering daily specials of freshly-prepared, homemade favorites.
- Made-to-order personalized party platter packages available to serve 25, 50 or 100 people (includes personalized cake, croquettes (croquetas), pastries (pastelitos) and fried stuffed potatoes (papas rellenas).
- $1 Zone within the store, with savings on more than 300 popular items for only $1, including cleaning products, baby products, bath and health products, foil ware and value greeting cards.