Hand Chemistry - the best-selling hand and body product at Boots

A Canadian anti-aging hand cream has become one of the top-selling products in the UK within weeks of its launch.
“Canadians don’t like Canadian brands. They don’t think they’re sophisticated,” Brandon Truaxe, Founder of Hand Chemistry parent company Deciem told The Globe and Mail. “Yes, MAC came from here, but in a global context no one thinks of Canada as a beauty powerhouse. But it just takes a few for all that to change, and hopefully we will be one of them.”
The rumor is that UK consumers are using it as a face cream rather than on their hands as intended.