Target will launch its own nail care range - defy & INSPIRE

Target is launching defy & INSPIRE, a new nail care collection available exclusively at Target.
The collection will further boost the company’s two main categories; fashion and beauty. The nail color line will carry 38 different shades as well as a top coat and base, and will be rolled out into all 1,800 Target stores as well as online from 17th January. The products will cost $7.49 each.
The line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” said Dawn Block, senior vice president, Target.com, mobile and beauty merchandising, Target. “defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
The products are aimed at budget-conscious consumers, and is part of a initiative to sell quality, affordable products.